Andrés Ochoa

Today

I’m a product designer at Grupo SM, responsible for the UX of our digital learning platform and for exploring new features and formats to better serve users. I enjoy thinking deeply about what makes products great and translating those insights into user-centered designs. I share my notes in a weekly newsletter and in longer-form essays you can find below.

In parallel, I’m exploring artificial intelligence and using it to bring my own designs to life, turning ideas into functional products I can build and iterate on independently.

Previously I worked on the UX & Research team at Ogilvy.

Projects

Case Studies

Essays